How to Sell Your Products on Social Media in 2022
Selling products on social media used to involve a lot more steps—and a lot more luck. You’d promote a link to your website and cross your fingers that potential customers click it, add a product to their cart, enter their details, and check out.
In recent years, major players across the social media landscape have integrated commerce directly into their platforms, making it easier than ever for customers to buy the products they discover, without ever leaving the platforms.
And with the average internet user spending 147 minutes per day on social media, the question for busy entrepreneurs isn’t whether selling via social media is worthwhile, but rather where and how you should invest your precious time.
In this guide, we’ll walk you through what selling on social media looks like today, the best social media platforms for selling products and your options on each platform, and help you decide on the best channels to set up shop for your business.