How to Use Instagram Stories for Your Business
Instagram Stories boasts over 500 million daily active users who are tapping, viewing, and interacting with Stories of the people they follow (and likely Stories ads as well). That’s a good half a billion people who could potentially see your Story or Story ad.
In addition, 58% of Instagram users say they become interested in a brand or product after seeing it featured in an Instagram Story. This means you can increase your brand awareness, followers, and customers all by using Instagram Stories regularly.
Throughout this article, we’re going to dive deeper into what Instagram Stories are and how you can use them for your brand to increase your reach and engage your audience.