Reach the Right Shoppers at the Right Time With Shopify's Google Ad's Channel
Today’s shoppers are researching and searching for products in more ways than ever before, across multiple platforms and devices. And every day, hundreds of millions of them use Google to search for the products they want and need. This creates a lot of opportunities to get discovered by potential customers—but to get the results you want, it’s important to get in front of the right customers at the right time.
That’s where Smart Shopping campaigns come in. They’re designed to help you reach shoppers at the ideal moment: when they’re searching for products like yours on Google. Shopify’s Google channel makes it incredibly easy to set up and run these campaigns right from your Shopify admin, so you can save time while driving more traffic, boosting sales, and growing your business. Using the Google channel can be a game changer for your marketing strategy—like it has been for businesses including Pono Woodworks, The Ollie World, and Xena Workwear.